In one of the side streets of Plaza de Bolivar, the square in the center of Bogota where also the President lives, already for 64 years the same family is selling all sorts of hats for men and women.
Don Ernesto Ayarza and his wife Rosita sold their house to start sombrereria San Francisco in a time that most men in Bogota wore hats and have increased their store to almost an entire street of hats for sale ranging from 10.000COP (4USD) till 30.000.000COP(15.000USD). The last made of some rare snake skin with rubies and only available on special order. A good quality, well shaped cowboy hat costs somewhere around 150.000COP(60USD)
A lot of vaqueros (cowboys) come from far to buy their hats here but also city people use them, especially in their fincas (farmhouses) outside the city. In our family most men have one and for my birthday my parents-in-law gave me my way of fitting in on the farm.
This time we passed the store, as we were coming from San Victorino and my wife wanted to buy a hat. It kind of looks like a flying soucer in this picture I made but on her head it looks really fresh and modern.
San Francisco sells all kinds of hats (even baseball hats) and can be found at Calle 11, 8-28, tel: 3365623